COMPLEMENTARY SHIPPING

0

LuxeYard Press

Press Header

 

Radar Online Logo

Radar Online

Rock 'N' Roll Designer Daniella Clarke Dishes on Her New Shopping Website


Read More

Genlux Magazine Logo

Genlux Magazine

LuxeYard Introduces Concierge Buying



Read More

Forbes Logo

Forbes

LuxeYard's Fresh Features Aim to Shake Up the Flash Sales Space



Read More

Daily News Logo

Daily News LA

Get bargains for your home online



Read More

Los Angeles Logo

LA Times

Start-up Spotlight: LuxeYard brings social aspect to flash sales



Read More

Hollywood Life

Hollywood Life

Giuliana Rancic Attends the Launch of LuxeYard Style at the Redbury Hotel in Hollywood


Read More

Gigaom Logo

Gigaom

LuxeYard puts a social spin on high-end flash sales



Read More

Bizreport

Bizreport

How coupon, deal sites make shopping simpler for buyers, sellers



Read More

Examiner Logo

Examiner.com

Luxury for the abode at up to 70% off at LuxeYard


Read More

Venture Beat

Venture Beat

Choose your own sale with LuxeYard, launching today


Read More

Racked Logo

Racked

LuxeYard.com Officially Launches With More Features


Read More

Portfolio Logo

Portfolio.com

LuxeYard Launches Entering Popular Flash Sales Space in Home Decor


Read More
Tech Crunch Logo

TechCrunch

Home Furnishings and Design Site LuxeYard Adds Concierge Buying To Flash Sales Model

Read More

Daily Deal Media Logo

Daily Deal Media

LuxeYard.com: Flash Sales & Group Buy Pricing for Home Furnishings and Decor

Read More

SoCal Tech

SoCalTech.com

Interview with Braden Richter, LuxeYard


Read More

Furniture Today Logo

Furniture Today

Luxury home furnishings flash sales website LuxeYard launches


Read More

Home Accents Today Logo

Home Accents Today

LuxeYard raises question of e-commerce, brick-and-mortar crossroads

Read More

Good Day LA Logo

Style File on Good Day LA


Style File: LuxeYard


Read More

KTLA Logo

KTLA 5

Summer Looks with Daniella Clarke



Read More

Bloomberg Logo

Bloomberg

The Problem With Henry May Derail U.S. Recovery

Read More


KTLA 5

Summer Looks with Daniella Clarke

6.20.2012


Daniella Clarke, founder of Frankie B. Jeans, was here to show us hot summer looks all available on LuxeYard.com.


Bloomberg

The Problem With Henry May Derail U.S. Recovery

6.20.2012


Mac McKay entered this year ready to spend after sales at his flower shop in Arlington, Virginia, rebounded. He planned to take his first vacation since the recession and start a $30,000 kitchen renovation.


Those plans are dead.


“We’ve cut back on a lot of things we used to do,” said McKay, 62, who watched revenue at Garden City Florist sink 15 percent this year. “You can see people tightening. They were more free with their money last year.”


McKay is what retail consultants call a Henry: High Earner Not Rich Yet. This cohort has helped a gamut of retailers from Target Corp. (TGT) to Saks Inc. (SKS) get through a spotty U.S. recovery. Now, as the global economy slows, the European debt crisis grows and U.S. unemployment ticks up, Henrys are tapping the brakes after just becoming comfortable spending again, said Pam Danziger, the president of Unity Marketing.

“They are the heavy-lifters of the consumer economy,” said Danziger, whose consulting firm is based in Stevens, Pennsylvania. If they become more cautious, it “would be very bad for the economy.”


There are signs that consumers have already slowed down. U.S. retail sales fell 0.2 percent in May, following a similar decline in April, according to the U.S. Commerce Department. Sales excluding automobiles slumped by the most in two years.


Those results followed disappointing annual profit forecasts from a range of consumer companies. Procter & Gamble Co. (PG), Tiffany & Co. (TIF), Lowe’s Cos. and Tempur-Pedic International Inc. (TPX) all cut projections, while predictions from Lululemon Athletica Inc. (LULU), Limited Brands Inc., Macy’s Inc. (M) and Clorox Co. (CLX), trailed analysts’ estimates.


Influential Consumers


Henrys earn between $100,000 and $250,000 a year and account for 21 million U.S. households, according to Danziger. They represent 90 percent of affluent consumers, which are households in the top 20 percent by income that account for 40 percent of consumer spending.

They are influential because they interact with a wide range of retail brands, Danziger said. They’re regular customers at such “accessible” luxury purveyors as Coach Inc. (COH), Tiffany and Restoration Hardware Inc. as well as premium mass brands like Ann Taylor, Gap Inc. (GPS), Banana Republic and Williams-Sonoma Inc. (WSM) They splurge on pricier names like Chanel and Hermes, and they shop at discounters.


In 2010, retailers didn’t need Henrys to come roaring back. The demographic above them, the so-called ultra-affluents who belong to the top 2 percent of earners, went shopping again after the 2009 recession forced even them to cut back.


Wealth Effect


Henrys followed last year as the economy appeared to improve and helped bring another solid year of retail sales growth. Their confidence might not last. While they have discretionary income to spend, they can be fickle, according to Michael McNamara, vice president at Mastercard Advisors SpendingPulse, which tracks consumer spending. Their desire to make purchases hinges on how rich they think they are -- the so- called wealth effect -- and there are a lot of reasons they might be feeling more middle-class.


“They don’t have a layer of wealth that’s permanent and insulating them, so they are much more susceptible” to swings in confidence, McNamara said. “The ultra-rich are insulated from most of the variables going on right now.”


Negative headlines, stock market performance and home values have much more sway on Henrys’ spending habits. Many are also small-business owners and see shifts in the economy first. McKay, whose shop is in one of the wealthiest counties in the country, said a top customer went from spending $2,000 on Mother’s Day to less than half that. Another long-time client recently lost his job as a rocket scientist.


Horror Stories


“Every time you see someone, they tell you these horror stories about their company going down,” McKay said. “Everywhere you look, there are layoffs. It has everyone spooked.”


The not-rich-yets aren’t the only ones getting jittery. Liz McDermott runs an Atlanta interior design business and pulls in six figures a year, placing her in the ultra-affluent category. She just passed on a $4,000 Oscar de la Renta dress because she has put herself on a budget.


“I don’t see me throwing around the kind of money I used to for a while,” said McDermott, 47, who says she wouldn’t have thought twice about buying the gown six months ago. “I’m starting to save more.”


Roman Artifacts


That has left many companies relying on the wealthiest of the wealthy for growth. Sahil Bhasin runs Coomi, a jeweler that sells $20,000 necklaces crafted from 2,000-year-old Roman artifacts. Two of his biggest customers, Neiman Marcus Group Inc. and Saks, asked him to provide lower-priced pieces to attract Henrys.


Last year, he obliged them and introduced pieces below $10,000. His $5,000 earrings aren’t selling. Yet he can’t keep $58,000 gold bracelets in stock.


“It’s definitely the ultra-rich” buying our jewelry, said Bhasin, whose company is based in Secaucus, New Jersey. The market below that has been tough because “that customer isn’t shopping.”


Hugh Bate has also witnessed Henrys’ retreat at Chariots of Palm Beach, the car dealership he runs in West Palm Beach, Florida. Moving a Morgan Aero SuperSport for $190,000 has never been easier while used Mercedes and Jaguars a quarter the price aren’t selling, he said.


“The wealthier clientele is still buying, whereas people in the middle of the road have slowed,” Bate said.


Flash Sales


At Luxeyard Inc. (LUXR), a flash-sales website with 600,000 users, pricey wares such as $300 Givenchy scarves are selling briskly while sales of cheaper luxury goods tailed off, according to Chief Operating Officer Steve Beauregard.


Leather couches priced above $5,000 are selling out while less expensive ones aren’t. Now, the Los Angeles-based retailer, which targets households with six-figure incomes, is offering less merchandise in that tier just below the top end.


The question is whether the uber-wealthy will spend enough to keep the good times going. That’s what’s happening so far at Manhattan Motorcars, where there are no signs of a slowdown, according to general manager John Kaufman. Lamborghinis are sold out, waiting lists are growing and the firm is headed for the best sales performance in its 17 years.


Our customers “don’t rely on their Wall Street bonus to purchase the car,” Kaufman said. “They’re fine.”


To contact the reporter on this story: Matt Townsend in New York at mtownsend9@bloomberg.net


To contact the editor responsible for this story: Robin Ajello at rajello@bloomberg.net



Home Accents Today

LuxeYard raises question of e-commerce, brick-and-mortar crossroads

6.15.2012


Along with the ruling powers-that-be in the Middle East, Facebook's earnings potential and views on high-fructose corn syrup, home furnishings retail is in a state of flux. The advent of e-commerce has left some in the industry up-in-arms while buoying the bank accounts of others.


Early flash sales sites featured rudimentary layouts and often carried the reputation as being no more than virtual trash chutes, avenues through which manufacturers could dump excess inventory and recover some of their losses. Officially launched January 24, LuxeYard represents what many flash sales sites have become or hope to be: A technologically sophisticated retail channel that leverages lower up-front costs with the interconnectivity of social media to target and sell to a niche audience.


Through its Concierge Buying and Group Buy features, LuxeYard shifts product pricing and sourcing power from retailers to consumers by allowing consumers to influence featured products and final prices.


Indicators would suggest LuxeYard, which bills itself as a boutique luxury flash sale site, is doing quite well. The company continues to diversify its product category offerings beyond home furnishings, and it recently expanded to Australia, New Zealand and India through what Richter calls "syndicated" sites. On June 14, the company announced its sponsorship of southern California nonprofit It's All About the Kids and that it will host a Summer of Style Kickoff Party to benefit the group June 19 at the company's Los Angeles showroom.


So what's the point of my rambling?

 

I watched this interview with Richter (above), and I felt he posed an interesting point: Traditional brick-and-mortar retail people need e-commerce, and e-commerce needs traditional retail people.


Richter highlights the importance of customer service - the sort that only tried-and-true retail people can deliver - but it's more than that. It's a level of personal engagement that builds relationships and keeps customers coming back. LuxeYard is trying to replicate that with its social media inspired features and its new giving back initiative on top of its competitive prices, but can it be done?


Likewise, regardless of level of community engagement, the privately-owned mom-and-pop type retailers can't compete by hiding in a bubble pretending the Internet in all its glory and gore doesn't affect them. To what extent do these shops go digital to combat the ever-growing horde of flash sales sites offering the same or similar products at reduced prices?


Tell us what you think the future holds for home furnishings retail in the comments section below. How do e-commerce and brick-and-mortar balance?


Posted by Alex Lemonde-Gray on June 15, 2012


Good Day LA

Style File: LuxeYard

5.17.2012

 

LOS ANGELES - In today's Style File ...LuxeYard is the hot new flash sale site for all things luxury in fashion and home decor at up to 70% off retail!

Here with all the latest styles for men & women ...Daniella Clarke, founder of Frankie B Jeans and consultant for LuxeYard.

 


Radar Online

Rock 'N' Roll Designer Daniella Clarke Dishes on Her New Shopping Website

3.28.2012


Fashionistas rejoice – there is a new and totally luxe shopping website in town to get totally addicted to!


LuxeYard Style launched on Tuesday, offering a new, exciting and eccentric approach to the online shopping experience.


. RadarOnline 


RadarOnline.com spoke exclusively to the website’s style consultant Daniella Clarke, a rock wife and fashion designer who has influenced countless trends, to give us the inside scoop on the new, go-to website for the style-savvy.


The wife of Guns N’ Roses guitarist Gilby Clarke, Daniella ran away from her home at the age of 16 to tour the world with the successful rock band, which has influenced her style sense to the fullest. 


“Rock ‘n’ roll is about the freedom to do what you want, and that has always influenced my style,” she explains.


Clarke, who started the low-slung denim trend back in 1999 when she launched the uber-successful line Frankie B. and later became the creative director of Dittos, joined the LuxeYard team when they decided to expand their home-shopping website into fashion.


“I wanted to make it feel like a boutique experience,” she explains about the curated, hand-picked selection of unique designer and vintage clothing selection featured on the site.


Another cool feature on LuxeYard Style?  Inspired by Pinterest, shoppers can upload photos of products that they covet, and the buyers will go out and try to find similar items to sell on the site, making it a truly interactive shopping experience. 


Current brands featured on the site include Petro Zillia, Amrita Singh, Maggie Ward and vintage boutique to the stars, Revival.


Hollywood Life

This Week’s Hottest Pics March 25 — April 1 

4.1.2012


LuxeYard Trendsetter Giuliana Rancic Attends the Launch of LuxeYard Style at the Redbury Hotel in Hollywood


hollywoodlife_logo


Genlux Magazine

LuxeYard Introduces Concierge Buying

4.10.2012


Gone are the days of scouring sites for the best price on the items you want.


LuxeYard.com is a members only website (membership is free) that offers items that members want, at a price they can afford! Curated by industry veterans, stylists and designers, flash sales happen daily on coveted items such as vintage Hermes, Lanvin, plus many more.   

How does it work you ask? Simple. Through the concept of “Concierge Buying,” members post photos of items they would like to purchase at a discounted price. LuxeYard then works their magic by sourcing the items (or ones that are similar) and offering it to consumers at the discounted price.

Offering designer brands in fashion, as well as name-brand home furnishing and decor, members can save up to 70% off - all through the power of social media and crowd sourcing. The most popular items suggested by members will become featured items for the Member's Only events. 

Not your usual yard sale - right!


Daily News Los Angeles

Get bargains for your home online

4.6.2012


Looking for a sweet deal on stylish furnishings, art or objects for the home?


You'll find it online.


The Web has seen an explosion of flash sales sites in recent years with names such as One Kings Lane, Joss & Main andFab.com - invitation-only stores that are free to join and offer deep, limited savings of up to 70 percent off retail (in most cases) on home items.


In addition to affordable design, these e-commerce sites boast features designed to engage shoppers on a daily basis. Think special sales events curated by top designers, Oscar winners and influential editors; design inspiration and social media-generated wish lists that help buyers decide what to feature next.


"In my mind, traditional retailers are in a lot of trouble," says Steve Beauregard, chief operating officer of Marina del Rey-based Luxeyard, which launched in late January as an online destination for luxury West Coast style. "They're going to have to reinvent how they do business because they're going to be destroyed by businesses like us."


Anyone who's ever perused flash sales knows how much fun they can be to shop, and they just keep getting better.


"Consumers love the flash sale model because it offers tremendous value, and there is a certain sense of serendipity of shopping a flash sale site," says Susan Feldman, co-founder and chief merchandising officer of One Kings Lane. "In many ways the One Kings Lane experience is as much about entertainment as it is about shopping."


One Kings Lane launched in 2009, evolving from a pure flash sales model when it launched the Tastemaker Tag Sales series, in which it collaborates with well-known designers and influencers to bring curated sales of one-of-a-kind and vintage items to the site. Last week it launched Vintage & Market Finds, an online marketplace featuring premium antique and vintage furniture and decor to meet the demand from its members for more vintage items.


As Feldman puts it, "We've already evolved well beyond flash sales with the variety of merchandise we offer - along with the content we integrate into the experience."


Luxeyard's features include a room planner, discounted offerings from a revolving door of pop-up luxury boutiques and curated selections by trendsetters such as "The Real Housewives of Beverly Hills" star Kyle Richards Umansky, fashion designer Daniella Clarke and blogger Jessica Gottlieb.


It also boasts a social media-driven Concierge buying program that works like this: See something you like? Snap a picture of it on your mobile device and upload that image to www.luxeyard.com. Items that generate the most discussion have the potential of ending up on the flash sale environment to be sold at a discount.


"Once we find the products that people are interested in we'll start them at a regular flash sale price, which is very aggressive," Beauregard says, referring to the site's Group Buy program that allows shoppers to make purchases at below wholesale prices.


Buyers are encouraged to share the Group Buy with friends via social media for even more savings.


"As more people buy, we'll reduce the price down to a certain threshold," Beauregard adds. "Everybody gets the final price."


Also new is Keep America, a virtual mall of everything and anything made in the U.S.


New York businessman David Seliktar says he founded the e-commerce site as a response to the lack of American-made goods as well as his concern over the number of flawed and tainted products from overseas.


"When they're outsourced, things slip through the cracks and you end up with cribs collapsing on babies," says Seliktar, who has three daughters, ages 3 and younger, and runs his family's jewelry-making business. "Couple that with American jobs being outsourced on a daily basis, and I really believe the only way to turn this around is to buy American-made products and reinvest in the country."


Tech Crunch

Home Furnishings and Design Site LuxeYard Adds Concierge Buying To Flash Sales Model

1.23.2012


LuxeYard, a luxury home furnishings and decor site, is launching its e-commerce platform today, but adding a twist to the flash sales model.

Similar to sites line One Kings Lane and Gilt, LuxeYard offers up to 70 percent discounts on furniture, home decor and other accessories in daily sales. However, LuxeYard also offers what it calls ‘concierge buying,’ which allows members to request items they would like to purchase at a discounted price by posting photos to LuxeYard’s Facebook page. The most popular product will be voted up by members, and the startup’s experts will attempt to source either the exact product, or a similar product and offer this on sale to members.

LuxeYard members also have the ability to push product prices down for certain items by using Facebook and Twitter to encourage others to purchase a product, which will drive the price down. For example, members may purchase an item for $100; share the information on Facebook encouraging others to buy the same product; and two days later find out that customer demand, which they helped drive, dropped the price to $50. Everyone who purchased the Group Buy Item will pay the final lowest price.

The site also includes a set of featured design professionals and influencers provide design curation and offers aesthetic insights, product recommendations and special events exclusively for LuxeYard members. Consumers can also enter room dimensions and/or upload a photo of the room in which they’d place the piece to get a sense for how it fits with the current décor and layout before they buy.

LuxeYard has raised $3.5 million in funding from a group of undisclosed investors.


Venture Beat

Choose your own sale with LuxeYard, launching today

1.23.2012


Flash sale and daily deals sites have gained a lot of popularity in the last year with Groupon, Gilt, and Fab.com bringing consumers discounted products and services. LuxeYard, a new flash sale site focused on luxury home furnishings and decor, delivers a fresh feature to the daily deal market: it lets its customers request which items they want offered at a discount. The site launched Monday evening with $3.5 million in funding from private investors.

The company has two notable features not seen on other flash sale sites: Concierge Buying and Group Buy. Concierge Buying lets customers request items they’d like to buy at a discounted price. Any product can be submitted and voted on by the LuxeYard community and the most popular products will be offered for sale. LuxeYard works with the manufacturer to make the product available to its customers. If LuxeYard can’t offer the exact item, it will find a substitute of equal or higher quality.

LuxeYard’s Group Buy feature lowers the price of an item as more people purchase it. By broadcasting the discount on social platforms such as Facebook, customers can drive up the demand for the deal and lower the purchase price. Once the deal is over, everyone who purchased the product pays the lowest final price.

“We are using this round of funding for a number of important aspects of our startup. Because we are a new kind of flash sale site that fills two significant holes in our industry – community and personalization – we are focusing our dollars on parts of our site that are giving our members a unique experience,” said LuxeYard CEO Braden Richter in a statement to VentureBeat, “To make this happen, we are also spending on a number of other parts of our business, including software development, focus on getting member bases up, accounting and hiring new members for our team, as we expect to grow in the same vein as flash sale sites have been.”

One King’s Lane operates in the same space as LuxeYard, offering home furnishings at similar discounts. LuxeYard is relying on its Concierge Buying and Group Buy features to set itself apart from One King’s Lane and its other competition.

LuxeYard offers discounts up to 70 percent off on luxury home decor and furnishing items — think high-end lamps, rugs, dishes, and furniture. Every item is shipped directly from the manufacturer — LuxeYard doesn’t keep any inventory, which keeps its operating costs low. Like most deal sites, you must become a member to see each deal and make purchases, but membership is free.

LuxeYard was founded in 2011 and is based in Marina Del Ray, California. It currently has a team of 30 employees.


Forbes

LuxeYard’s Fresh Features Aim to Shake Up the Flash Sales Space

1.24.2012


In a flash sale market that’s quickly getting saturated with me-too startups, LuxeYard, a just-launched a luxury home furnishings and decor site, aims to makeover the business model by introducing a couple of new concepts. With $3.5 million in funding from private investors, LuxeYard is trotting out Concierge Buying and Group Buy. Braden Richter, LuxeYard’s CEO, says there’s plenty of room for new ideas in the space, especially if there’s a shift that takes the pricing and sourcing power from retailers and puts it in the hands of consumers.

Richter told me:

“Flash sale sites are still very new and a large number of players have entered the space just this year – many of which are flourishing. We believe we’re entering a ripe market at the right time and really the space is still in its infancy. Flash sale sites have really changed the mindset of the consumer. Why should they pay retail if they don’t have to? We’ve essentially taken the best aspects of various flash sale sites and combined them to create LuxeYard. We also have a different demographic than a One Kings Lane. Our audience is more focused on females and gay men, and we target the 35-44 age range more heavily than One Kings Lane. It’s this age group that is increasingly looking to get their first home or make a move to a larger home, and they are often more family-oriented.”

Much like Fab.com, the six month-old flash sale site that’s attracting funding ($40 million) and members at an exponential clip, LuxeYard wants to focus on putting the social back into the shopping experience. Here’s how it will work:

Concierge Buying: Members can request items they would like to purchase at a discounted price by posting photos to one of LuxeYard’s social media platforms. The most popular product will be voted up and LuxeYard’s experts will source either the exact product or one of comparable or higher quality. Then it will be offered at a fraction of the retail price. All approved products should be available for sale within a month.

Group Buy: LuxeYard members have the ability to push product prices down for featured Group Buy items. Members hit up their social networks to encourage others to purchase the product, which then drives the price down. Even if the original purchase was made at a higher retail price, everyone who purchased the Group Buy Item will pay the final lowest price.

LuxeYard is also launching Room Planner for shoppers to upload photos or room specs to virtually “see” how an item will sit in the spot of their choice at home. LuxePop will grant members access to coveted merchandise at boutique stores from SoHo to Rodeo Drive.

All these features could give LuxeYard a grand slam win or be the makings of a crowdsourcing headache. Richter says LuxeYard’s built in ways to avoid a potential disaster for manufacturers and consumers.

“Group Buy is solely done through LuxeYard, and doesn’t impact the deal we make with the manufacturer. That is all done before the goods go on sale. Our Group Buy is not the same model as Groupon. It’s a good analogy, but we are applying the group buy concept to a tangible good –not just a 50% off coupon. Also, our price isn’t set. We have four stages at which the price will go down.

The concept is truly the more people want it, the cheaper it gets. Our members can leverage their social networks to entice others to buy the same product. What medium can you buy something for $100, and then learn two days later that you end up paying only $50? For some sales, the price may tip twice– with others it may drop the full four times.”

Likewise, LuxeYard’s plan to determine the number of people who influence the price reductions is simple, Richter says.

“As we source products, our buyers are earmarking those for Group Buy, and others for the regular sale (at an average 70% off retail). We will determine price reductions based on our cost and the price of the piece. Some prices may drop at increments of $20, while others may drop at increments of $50. That is all determined by our buyers.

On LuxeYard consumers can post photos of items they would like to purchase at a discounted price and the rest of the community may weigh in on the submissions. Once we get interest from a group of members, LuxeYard will then attempt to source the popular items and offer it to consumers at the discounted price. We may not be able to source a particular item, so we have let them know that it will be that product or one similar.”

As with many new startups, LuxeYard’s concepts are cool. Whether they attract a critical mass of consumers remains to be seen.


Portfolio.com

LuxeYard Launches Entering Popular Flash Sales Space in Home Decor

1.24.2012


From Fab.com to One Kings Lane to Gilt Home, the home-furnishings and decor space is not hurting for flash-sales players. But a new one called LuxeYard hopes to set itself apart by adding a few social-style perks to its deals in 13 categories including rugs, dining, furniture, accessories, and tableware.

“Imagine that somebody walks into a Restoration Hardware or a Pier One and says ‘I love this lamp that I found online,’” explains LuxeYard chief operating officer Steve Beauregard. “Retail can’t handle a request like that. We can.”

The site, which comes out of beta and launches today with the backing of $3.5 million from angel investors, is planning to allow its members to post links to images of items that they would like to see offered as a deal. The most popular product will be voted up via a crowdsourced approach, and LuxeYard experts will then source either the exact product or one known to be comparable or even higher quality and offer it on the site at a fraction of the retail price.

“Instead of curating the sites and showing members what we like, we want to see what they’re looking for,” Beauregard says.

Based in Marina Del Ray, California, LuxeYard also has an offering that is similar to what the jewelry site Plukka is doing for fine jewelry. Through its “Group Buy” program, LuxeYard members will be able to push product prices down by using social networks to encourage others to buy the product. For example, a piece that starts at $100 might, two days later, be pushed down to $50, a price that everyone who bought will be charged.

The company, rather than the manufacturer, will take the hit on its profit margins if the price sinks. The idea is that it’s worth it to offer customers what they want. Beauregard says that there will be one Group Price offering at all times on the site, and that the company will likely start off by offering staples such as wine glasses or items that many people will be interested in.

The site was founded by Braden Richter, president and chief executive officer, who is also a partner and acting merchandising director at Los Angeles-based retail company Jaxon International, with 20 years of experience in home decor. The Beverly Hills native is heavily influenced by European design, having lived in Venice. Including subcontractors, LuxeYard has about 30 to 35 employees.

Richter’s expertise in various areas of home goods will give the site an edge over the offerings of Fab.com and One Kings Lane, which are often “putting the same kind of products out there,” Beauregard says. “They take a shotgun approach, and they’re not experts in their individual areas.”

The retail prices range from as low as $15 to as much as $7,000 or $8,000, but the average ticket price will be $400 to $500. Sales start at 8 a.m. Pacific time, in general. Shipping will depend on the order, with upholstery and chairs taking as much as 10 days and smaller items shipped within two or three days.


Los Angeles Times

Start-up Spotlight: LuxeYard brings social aspect to flash sales

1.25.2012


LuxeYard, a luxury home furnishings and decor flash sale site, officially launched on Tuesday with the aim of making e-commerce more social.

The Marina del Rey start-up (which will soon move to Culver City) is the latest newcomer to the rapidly growing flash sale marketplace, which includes One Kings Lane, Fab.com, Gilt and Rue La La. The site offers two new approaches to the usual for-members-only, limited-time sales: concierge buying and group buying.

With concierge buying, LuxeYard members can request items they'd like to purchase at a discounted price. The most popular product will be voted up and LuxeYard will then source either the exact product "or one known to be comparable or even higher quality," the company said.

Group Buy allows members to push prices down on certain items by using social media and networks to encourage others to purchase that product. The price is driven down if the product receives enough buzz. Everyone who purchases the Group Buy item will pay the final lowest price.

Chief Executive Braden Richter said the company was evolving the concept of flash sales by putting the sourcing and pricing of goods in the hands of consumers.

Flash sales were "originally designed to liquidate inventory; it was sort of born out of 2009," he said at a launch party Tuesday night at the Roosevelt Hotel in Hollywood. "I think a lot of the current flash sale companies are now trying to figure out what to do. We've come into it at a perfect time to create this next generation."

Like other flash sale sites, LuxeYard features a community of design professionals and stylists, dubbed trendsetters, who offer product recommendations and other advice. Trendsetters include Nicky Hilton; Daniella Clarke, founder of Frankie B Jeans; and designer Faye Resnick.

The site is free to join and launched with $3.5 million in financing from private investors; about 185,000 people had already signed up during the site's pre-launch beta phase. On Tuesday, LuxeYard averaged about five new members a minute, Richter said.

The company has about 30 employees and offers luxury home furnishings -- including furniture, textiles, cookware and lamps -- at 70% off retail. LuxeYard doesn't hold inventory or operate warehouses; instead, manufacturers ship products directly to consumers.


SoCal Tech

Interview with Braden Richter, LuxeYard

1.25.2012


How do you leverage your years of experience manufacturing and designing furniture for stores like Ikea and Crate & Barrel into the online world, and harness the interest of consumers to purchase their furniture online? That's what Braden Richter, the CEO of Los Angeles-based LuxeYard (www.luxeyard.com) is looking to do with the new startup, which combines the world of home furnishings with the concept of flash sales.

How did you end up at LuxeYard?
Braden Richter: I've been on the manufacturing side of the business for twenty years. I started a couple of different manufacturing companies in the home furnishings industry, primarily a manufacturer of products for stores like Ikea, Pottery Barn, Crate & Barrel, and Restoration Hardware. As a designer of those products, I've seen in home furnishings over the last twenty years lots of cycles. What has evolved over the past year or so, is I've been seeing that the e-commerce business is very strong. I had taken note of that, saw that sales were spiking, and then almost by pure serendipity was approached by a former customer of mine, Amir Mireskandari, who is the founder of LuxeYard, who asked me if I'd be interested in running it. It seemed like kind of a crazy notion, having been so heavily involved in manufacturing, and owning one of the largest furniture manufacturers on the West Coast, to jump careers on such short notice. But, I was intrigued by the flash sales world and the opportunity, and really felt like it was time to try something new. I resigned as CEO of my manufacturing company, and about four months ago we put the plan together to create LuxeYard.

For those who haven't heard of your company, what is LuxeYard all about?
Braden Richter: LuxeYard is a flash sales site. Looking at it initially from a manufacturer's point of view, it's an incredible win-win for everybody. Our focus is on maximizing the expectations and providing a quality product. We have great relationships with all of the vendors in the home furnishings world, and want to absolutely bring great value and great products which are not typically on other e-commerce sites, and are definitely not on flash sales sites. LuxeYard also includes the concierge buying concept. Because of our understanding of the home furnishing industry, we have a feature I don't think anyone else has, which is users can post pictures of the product you'd be interested in, and our buying team will be able to source those products for the individuals. Say, you're walking down Rodeo Drive, and you see a sofa in the window for $12,000. You can take a picture, upload it to LuxeYard, and we can assist in finding that product, or something very like that product, for a fraction of that price.

Why would flash sales be so interesting to the furniture industry?
Braden Richter: Furniture is fairly similar to the fashion business, to an extent. It's all about trends, like apparel, although it's does not evolve quite as fast. We've all noticed over the last decade or so things like the Home and Garden Network, the popularity of designers, which has really brought furniture to the forefront of design. But, there has been a legacy in the home furnishing market, which is the very slow speed that it takes for products to make it to market. We're going to change that. That's the nature of a flash site, which is to get you the latest and greatest, very quickly.

How have manufactures received the idea?
Braden Richter: They love it. I was actually one of the first manufacturers on the flash sales sites. When I was first approached, the idea was to clean out my warehouse all of that product just sitting there. I agreed to that, hosted a sale and participated in an event, and quickly had my warehouse cleaned out. I was really blown away. I came back again, did another sale, and instead had to make product. A typical furniture store might get a 100 people a day, but with flash sales, you can drive a million people to have a look at the store in a day. As far as manufacturers go, because it's members only, and as far as pricing goes, they are comfortable wit how we are pricing to a great extent. A few might prefer not to discount as heavily, and in that case we might not do events with them, but over the year, we've seen that more and more manufacturers have become excited about flash sales, and have changed their minds from a year ago.

Switching topics, what's the biggest lesson you've learned so far starting up the business?
Braden Richter: That's a good question. I've started up several businesses over the years, but not in the tech industry. Probably the thing I've learned most, is the complexity of the marketing involved in the digital world. It's certainly not like traditional marketing for manufacturing. I'm learning lessons every day, but lucky I've got people helping me with this, with a full team. We've put seventeen people into an office, and the cohesion of the experience from different industries has been an incredible process.

Finally, noting that you just launched this week, what is next on your radar?
Braden Richter: Obviously, the launch was our first hurdle. If you have a look at the site, there are lots of amazing features that will be coming into play as we launch. There are things like our concierge buying, room planner, and other little things anyone interested in the home would want to play around with. After that, we're going to continue expanding on the home, and other categories in the home.
Thanks!


Gigaom

LuxeYard puts a social spin on high-end flash sales

1.23.2012


LuxeYard, a members-only e-commerce website that sells discounted high-end furniture and home decor products, is launching Tuesday to users in the United States and Canada. Yes, it’s technically another flash sales site. But what’s interesting about LuxeYard is that it’s doing things a bit differently from the established players in the space such as One Kings Lane and Gilt Groupe.

Crowdsourcing the inventory selection:
Firstly, rather than populating its site with objects selected by a group of buyers operating autonomously based on their own taste, LuxeYard is taking cues from its users on what items to sell. LuxeYard members can post photos of the type of items they’d like to buy on social media platforms, and other members can vote up on products they would also like to buy. Essentially, the items for sale on site will be crowdsourced according to users’ wants.

“We’re really establishing a pattern of listening,” LuxeYard COO Steve Beauregard said in a phone interview Monday. “We’re really trying to build a conversation around certain pieces, and that will help focus our buyers and attune them to our users’ tastes, rather than just buying something they think is interesting.”

Taking group buying one step further:
Secondly, LuxeYard is employing truly flexible group buying. This is where members use their social networks to encourage their friends to buy the same product on LuxeYard they’re buying, thereby driving down the price of that item. For example: I could buy a chair on LuxeYard for $150, and then post about that chair on Facebook. If a certain number of other people end up buying the same chair, the final cost for everyone buying the chair could be driven down to $100.

A unique financial starting point:
And another unique thing about LuxeYard is that it’s hitting the ground running from a financial perspective. The company has raised $3.5 million from private investors, but has technically already gone public by conducting a reverse merger into a publicly-held shell company. Details are still being ironed out, so there is no public float to LuxeYard’s stock, but it will begin trading under the ticker symbol “LXRD” at some point in the coming months. Access to public market investors will potentially give LuxeYard the monetary wherewithal to compete head-to-head in the flash sales and group buying space already filled with solid players such as Wayfair, One Kings Lane and others, not to mention more general e-commerce sites such as Amazon.

But how long can exclusivity last?
 Now, LuxeYard also claims it will be more choosy about the items it selects to sell on the site. According to Beauregard, if a company’s products are already being sold on existing e-commerce sites or major chain stores, LuxeYard will not sell any of its products. That’s an honorable goal, but true exclusivity is not always an easy thing to maintain when you’re also balancing the demand from investors for constant growth. And being that LuxeYard is starting out as a public company with notoriously demanding Wall Street-style investors, that could be an even harder balance to strike. But overall, LuxeYard’s offering seems unique enough that the company has a good shot at success — even in the hyper competitive world of e-commerce.


BizReport

How coupon, deal sites make shopping simpler for buyers, sellers

1.24.2012


Nearly a month into 2012 do you have a plan in place to attract shoppers time and again? Incorporating deals, coupons and flash sales may help, and two new offerings in the space are geared to smaller sellers.

by Kristina Knight

There is a new flash site on the web that may help small etailers and businesses get a bigger presence on the Web. Called LuxeYard, the flash sale site focuses not just on big-name brands but on interesting, new or high-quality products. They're working with local businesses to put products online and are working with designers like Bobby Berk on product recommendations.

In addition to the flash sale portion of the company they're launching LuxePop which is similar to an online pop-up retail store. The site also integrates with social media so that shoppers can push the prices down by group buying. Other offerings include:

  • Concierge Buying - giving the consumer the ability to 'recommend' items to put on the site • Shipping from manufacturer to consumer to lower shipping/handling costs
  • Expert advice on trends, products and information 

Meanwhile CouponCodes.com has revamped some of their offerings with female shoppers in mind. The site has created pages to help shoppers more easily find deals, coupons and offers from brands. Through the new pages format shoppers can shop for deals and codes according to what they want - DIY Interior Designer, Fashionista, Small Business Owner, etc.

Just how big is the coupon/deal space becoming? Over the Thanksgiving Weekend (US, 2011) CouponCodes estimated shoppers using their site could save $17.50 (average) on each purchase made during the Black Friday/Cyber Monday extravaganza.

The issue? Only about 11% of shoppers (Ipsos Public Affairs survey) look online for coupons or deal codes before heading out to shop - or even to shop online. With the new system in place CouponCodes hopes shoppers will come back because they've made finding deals simpler. The new offering should also hold out hope to online retailers because getting shoppers in the cyber doors is also made easier when they have a coupon to use to off-set shipping or get an even better deal.

Internet Retailer

Flash Sale Site LuxeYard Launches

1.24.2012


LuxeYard, a luxury home furnishings and decor flash sale site, announced today its formal company launch. LuxeYard brings a unique approach to the flash sale model, introducing two new e-commerce concepts: Group Buy and Concierge Buying, which creates a retail paradigm, shifting the pricing and sourcing power from retailers to consumers. The company launches with $3.5 million in financing from private investors.

LuxeYard aims to transform the typical retail process by combining access to unique home furnishings and design products with great prices on an interactive, community-driven platform. These new e-commerce concepts will influence both featured products and the final prices while personalizing the shopping experience to each member:

  • Group Buy – LuxeYard members have the ability to push product prices down for featured Group Buy items. Members leverage social media and social networks to encourage others to purchase a product, which in turn drives the price down. For example, members may purchase an item for $100; share the information on Facebook encouraging others to buy the same product; and two days later find out that customer demand, which they helped drive, dropped the price to $50. Everyone who purchased the Group Buy Item will pay the final lowest price. 

  • Concierge Buying – LuxeYard members can request items they would like to purchase at a discounted price by posting photos to one of LuxeYard’s social media platforms. The most popular product will be voted up, via a crowdsourced approach and LuxeYard experts will then source either the exact product, or one known to be comparable or even higher quality, and offer it on the site at a fraction of the retail price. 

"Our team identified a significant hole in the explosive, flash sale marketplace, realizing the customer experience was not interactive, community-driven or personalized,” said Braden Richter, CEO, LuxeYard. “We empower consumers with our Group Buy and Concierge Buying concepts, shifting the sourcing and pricing of goods to the consumer. LuxeYard is combining the best of a flash sale with a unique e-commerce platform and an engaging interactive community.”

LuxeYard also features the following:

  • LuxeLife Trendsetters – This community of design professionals and influencers provide design curation, offering insights, product recommendations and special events exclusively for LuxeYard members. Members will be able to ask the trendsetter community questions and receive guidance when looking for designer home products. Some of the founding LuxeLife Trendsetters include Daniella Clarke, founder of Frankie B Jeans; Faye Resnick, designer to the stars; and Bobby Berk, up-and-coming rockstar of home furnishings and decor. 

  • Room Planner – This feature allows consumers to make educated purchase decisions. Consumers can enter room dimensions and/or upload a photo of the room in which they’d place the piece to get a sense for how it fits with the current décor and layout before they buy. 

  • LuxePop – Shoppers across the country will have the chance to browse the aisles of the nation’s most coveted boutique stores at exclusive LuxeYard prices. From SOHO to Rodeo Drive, members will be able to shop at LuxePop stores from the comfort of home. 

  • LuxeYard offers members the most unique home furnishings and decor at up to 70 percent off retail prices. In order to pass on more savings to consumers, the company is moving away from traditional retail practices by not holding inventory or incurring warehousing costs. Manufacturers will ship products directly to consumers, saving consumers both time and money over retail counterparts. 


About LuxeYard

LuxeYard is the flash sale site for luxury home furnishings and decor that offers access to unique products sourced from an experienced team at prices at up to 70 percent off retail. LuxeYard is the pioneer of two e-commerce concepts, Group Buy and Concierge Buying, which gives consumers the power to drive down prices based on the demand and to determine the items sold on the site. With a management team entrenched in design, LuxeYard partners with trendsetters and industry insiders to deliver interactivity and content on its pages. To become a member, visit www.LuxeYard.com


Examiner

Furniture and Decor Buying the Social Way

5.4.2012


Imagine you come across the perfect end table, or lamp, or arm chair for your home while surfing online. You grab a photo of the item off the site where you discovered it, and you use a tool on your computer to “pin” it to a social networking site for others who appreciate the same sort of designer and luxury goods you love.


Next, you and your like-minded online pals are commenting, “following,” and adding the items to their “likes,” and others are joining the conversation. Next thing you know, your suggested pieces are the center of attention on the site. Soon, you get an invitation to buy the items, or ones very much like it, at an incredible price. Sound like a concierge buying experience of the far-away future? Actually, not; it’s the newest idea in social media, called social sourcing, hosted by LuxeYard.com.


The hot new premier site for online buyers of home furnishings, décor and fashions is on the cutting edge of e-commerce and social networking technology. Not only will users be able to post items of interest to them, but they can influence what items the site will make available for private flash sales based on popularity.


While many new social media sites are still wondering how to monetize, LuxeYard brings together the elements of social networking, pinning and concierge buying all in once gorgeous site. Forget wearing down your heels on Rodeo. Log on and get “luxing” for an private sale that you make happen.




Examiner

Luxury for the abode at up to 70% off at LuxeYard

1.24.2012


A brand new exciting flash sale site has arrived offering luxurious furnishings at amazing buys. LuxeYard sets sail on Tuesday, January 24th, 2012 and invites everyone aboard for a wonderful adventure through beautiful furnishings for the abode and much more!

“LuxeYard is the flash sale site for luxury home furnishings and decor that offers access to unique products sourced from an experienced team at prices at up to 70 percent off retail.”

LuxeYard sets itself apart from the other sales sites with its Concierge Buying and Group Buying, giving LuxeYard’s customers the power to decide the items to be sold.

Following is just a sample of the first offerings from LuxeYard’s brand new site:

  • Zuo Modern Furniture; “Zuo’s name is synonymous with affordable cool—a one stop shopping experience that’s culminated under one brand name and one great look. In 2011, Zuo created distinctive product lines with Zuo Modern Furniture, Zuo Outdoor, and Zuo Accents to provide a total design space experience for all types of customers.”

  • Happy Habitat; “Personal and home accessories inspired by geometric patterns from around the globe.”

  • Ecarpet gallery; “ecarpetgallery, a pioneer online retailer of Persian rugs and Oriental carpets, offers a wide range of handmade luxury carpets and rugs at affordable prices. ecarpetgallery’s vibrant handmade rugs and carpets reflect the traditions, history and culture that infuse each masterpiece’s creation. ecarpetgallery's vast collection includes luxury rugs as well as the world’s finest antique carpets from China, India, Iran, Turkey, Pakistan, Afghanistan, and Belgium.”

  • Fluorescent Palace; “Conceived by co-creators Eric Hajjar and Meridith Rose, Fluorescent Palace is a colorful pop-art series designed to fulfill the need for fresh and contemporary décor in homes, businesses, and various spaces. The collection of custom-created pieces is a combination of film photography and graphic design elements coupled together to create a bright, playfully refreshing take on modern décor.”

  • BergHOFF Worldwide; “affordable quality design”- come true thanks to cost reducing production methods and total control of all production stages which are supervised by internal specialists.” 

LuxeYard believes in empowering the customer with a unique interactive, personalized, and community based experience.


  • “Group Buy – LuxeYard members have the ability to push product prices down for featured Group Buy items. Members leverage social media and social networks to encourage others to purchase a product, which in turn drives the price down.” Help drive the purchase price down to the bottom line by sharing a group buy find with your friends on Twitter, Facebook, Windows Messenger, and Google Plus.

  • “Concierge Buying – LuxeYard members can request items they would like to purchase at a discounted price by posting photos to one of LuxeYard’s social media platforms. The most popular product will be voted up, via a crowd sourced approach and LuxeYard experts will then source either the exact product, or one known to be comparable or even higher quality, and offer it on the site at a fraction of the retail price.” 

Check out LuxeYard’s Room Planner; love an item you see but not sure how it will fit or look in your room? Worry no more with the great interactive room planner tool that LuxeYard offers as a design aid.


  • “This feature allows consumers to make educated purchase decisions. Consumers can enter room dimensions and/or upload a photo of the room in which they’d place the piece to get a sense for how it fits with the current décor and layout before they buy.” 

LuxeLife Trendsetters sets itself apart from the other sites; allowing members to ask questions and receive designer assistance when looking for a beautiful furnishing item.


  • “This community of design professionals and influencers provide design curation and offers aesthetic insights, product recommendations and special events exclusively for LuxeYard members.” Get advice from the rising stars of the design world. “Some of the founding LuxeLife Trendsetters include Daniella Clarke, founder of Frankie B Jeans; Faye Resnick, designer to the stars; Jonathan Shokrian, founder of MeUndies.com; Nicky Hilton, designer and fashionista; and Bobby Berk, up-and-coming rockstar of home furnishings and decor.” 

LuxePop will showcase beautiful designer stores.


  • “Shoppers across the country will have the chance to browse the aisles of the nation’s most coveted boutique stores at exclusive LuxeYard prices. From SOHO to Rodeo Drive, members will be able to shop at LuxePop stores from the comfort of home.” 

LuxeYard offers members the most unique home furnishings and decor at up to 70 percent off retail prices; and do not forget to use the code luxe4examiner to get 15% off of your first order

LuxeYard has manufacturers ship the products directly to the customer. No inventory is held in a warehouse location. Their customers receive orders quickly and efficiently and also allows for the amazing savings on designer furnishings.

Join LuxeYard in their maiden voyage. Take a cool ride through the site and enjoy the beautiful offerings and fantastic deals. Be the first to check out this cool new site and then pass it on to the friends and family. Have fun with your new finds and never be afraid to dance!

Daily Deal Media

Flash Seller LuxeYard Enters into the World of Fashion with the Launch of LuxeStyle

3.30.2012


Recently launched LuxeYard, incorporated (Over The Counter Bulletin Board ticker symbol: LUXR), has officially expanded into the fashion apparel sector with the launch of LuxeStyle, where members can receive discounts as high as 70 percent on both popular and one-of-a-kind items.  


LuxeStyle will be offering a wide assortment of women’s apparel, including shoes, handbags, and accessories. The company will be featuring very well known designer brands that lead today’s fashions as well as gorgeous vintage couture pieces by Hermes, Chanel, Gucci, Lanvin, and Oscar de la Renta.


The party doesn’t stop there. This innovative company will also be featuring incredible deals and the hippest apparel from up-and-coming designers including Velvet, Michael Starr, Mr. Kate, Maggie Ward, Frankie B. Yoyo Yeung, Isabel Lu, Woodley, Sydney Evan jewelry, Petro Zillia, Friendship, Love & Peace (Nicole Murphy jewelry).


This veteran, yet stylish group of industry experts and buyer are promoting a curated approach to the flash selling LuxeStyle. Ladies, this is not your ordinary daily deal site. Members should expect a fashion point of view, very similar to those experienced at brick and mortar boutique stores.


“The addition of LuxeStyle immediately doubles our available merchandise and gives our style-conscious members access to the best of both home décor and fashion,” said Braden Richter, CEO of LuxeYard. “We are also very lucky to launch with the fashion design and merchandising expertise of Daniella Clarke and her seasoned buying team.”


Trendsetting ideas and concierge service


LuxeStyle has upped the fashion website ante by recruiting several fashion trendsetters to share their picks and opinions of the products they love. One look at the list and you know the company means business when it comes to showing their members what’s hot in fashions. The list includes:  Giuliana Rancic (TV Personality for E!), Jamie Chung (Hangover 2), Lindsay Albanese (Style Expert), Bruno Schiavi (President and Founder of Jupi Corporation), Rachel Zalis (TV Host for Today Show and E!), Nony Tochterman (Founder and Designer of Petro Zillia), Constance Zimmer (Actress/House of Cards), Jorge Perez (Fashion Photographer and Producer of Double Exposure on Bravo TV), Courtney Capretta (Fashion Designer for Capretta), Carly Steel (Host on the TV Guide Channel), Debbie Matenopolous (TV Host for The View and Insider),and Allison Melnick (Fashionista and TV Reality Star).


For those members that desire items not featured on the site, no worries, LuxeStyle to the rescue. The company through its unique Concierge Service and reverse buying platform will solve that issue. Members can post photos and share items they would like to own, and the LuxeStyle buying team will source those products, or similar products, offering them on the site at a fraction of the retail price.  


“We are taking a fresh approach to the flash sale model with our curated approach,”explains Daniella Clarke, founder of Frankie B. Jeans and consultant to LuxeStyle. “The combination of our expert buyers, popular Trendsetters and the LuxeStyle community will result in the very best items that reflect our members’ unique and ever-changing palettes.” 


For all the fashion conscientious men out there, do NOT feel left out. LuxeStyle plans to expand to men’s and children’s apparel later this year.


Daily Deal Media

LuxeYard.com: Flash Sales & Group Buy Pricing for Home Furnishings and Decor

1.23.2012


I’ve been saying for a while that I think niche group buying is going to be a big hit in 2012. The dedicated buyers that join sites based on interests are very passionate about doing so.

Today brings us the launch of LuxeYard, a luxury home furnishings and decor flash sale site. LuxeYard claims to bring a unique spin to the flash sale model by applying two e-commerce concepts to its flash sales: Group Buy and Concierge buying, which, they say, will “create a retail paradigm” shifting the pricing and sourcing power from retailers to consumers.

LuxeYard aims to transform the typical retail process by combining access to unique home furnishings and design products with great prices on an interactive, community-driven platform. These new e-commerce concepts will influence both featured products and the final prices while personalizing the shopping experience to each member.

Here’s how they apply the concepts to flash sales:

  • Group Buy – LuxeYard members have the ability to push product prices down for featured Group Buy items. Members leverage social media and social networks to encourage others to purchase a product, which in turn drives the price down. For example, members may purchase an item for $100; share the information on Facebook encouraging others to buy the same product; and two days later find out that customer demand, which they helped drive, dropped the price to $50. Everyone who purchased the Group Buy Item will pay the final lowest price.

  • Concierge Buying – LuxeYard members can request items they would like to purchase at a discounted price by posting photos to one of LuxeYard’s social media platforms. The most popular product will be voted up, via a crowd-sourced approach and LuxeYard experts will then source either the exact product, or one known to be comparable or even higher quality, and offer it on the site at a fraction of the retail price. 

Braden Richter is the CEO of LuxeYard and is excited about the launch and how his site can fill the gap between other flash sale sites and traditional group buying:

“Our team identified a significant hole in the explosive, flash sale marketplace, realizing the customer experience was not interactive, community-driven or personalized,” he said. “We empower consumers with our Group Buy and Concierge Buying concepts, shifting the sourcing and pricing of goods to the consumer. LuxeYard is combining the best of a flash sale with a unique e-commerce platform and an engaging interactive community.”

Going further into the passion of the niche shopper, LuxeYard attempts to connect and enhance the user experience when it comes to home décor and furnishings, by providing the following features:


  • LuxeLife Trendsetters – This community of design professionals and influencers provide design curation, offering insights, product recommendations and special events exclusively for LuxeYard members. Members will be able to ask the trendsetter community questions and receive guidance when looking for designer home products.

  • Room Planner – This feature allows consumers to make educated purchase decisions. Consumers can enter room dimensions and/or upload a photo of the room in which they’d place the piece to get a sense for how it fits with the current décor and layout before they buy.

  • LuxePop – Shoppers across the country will have the chance to browse the aisles of the nation’s most coveted boutique stores at exclusive LuxeYard prices. Like most other flash sale sites, LuxeYard saves money by not keeping inventory on-site, but by having manufacturers ship items directly to the customers, saving money and time as opposed to traditional retailers. 

LuxeYard is funded by $2.5 million in financing from private investors. You have to be a member to get the deals, so check them out at http://www.luxeyard.com


Racked

LuxeYard.com Officially Launches With More Features

1.24.2012


Luxury Home Furnishings & Design Site, Luxeyard which we brought to your attention last week has finally unveiled a new website featuring new e-commerce concepts. These concepts are similar to ideas other flash retailers are employing but thus far none have used all these ideas all in one site.

The first is Concierge Buying – you can request items they would like to purchase at a discounted price by posting photos to one of LuxeYard’s social media platforms. The most popular product will be voted up, via a crowdsourced approach, and the item will soon be available.

The second is Group Buy – which uses similar leverage in social media and social networks to encourage others to purchase a product, which in turn drives the price down.

The third is a community blog featuring LuxeLife Trendsetters – This community of design professionals and influencers provides design curation and offers aesthetic insights, product recommendations and special events. Trendsetters include Nicky Hilton, Designer and Fashionista; Daniella Clarke, founder of Frankie B Jeans; Faye Resnick, designer to the stars; Bobby Berk, and Amanda Rosbrook.

The last feature is the Room Planner – This feature allows consumers to make educated purchase decisions. Consumers can enter room dimensions and/or upload a photo of the room in which they’d place the piece to get a sense for how it fits with the current décor and layout before they buy.


Furniture Today

Luxury home furnishings flash sales website LuxeYard launches

1.24.2012


LuxeYard, a luxury home furnishings and décor flash sale website, announced its formal company launch on Tuesday, made possible by $3.5 million in financing from private investors.

According to the company, LuxeYard updates the flash sale model by introducing two new e-commerce processes: Concierge Buying and Group Buy. The flash sales website at www.luxeyard.com claims that these concepts shift the pricing and sourcing power from retailers to consumers, by allowing consumers to influence featured products and final prices. With Concierge Buying, LuxeYard members can request items they would like to purchase at discounted price by posting photos to one of LuxeYard's social media platforms, which includes Facebook and Twitter. LuxeYard will then source the most popular product as determined by user votes, or a comparable or higher quality product, and offer it on the website at what it says is a fraction of a comparable retail price.

Group Buy allows LuxeYard members to leverage social media to encourage other users to purchase a featured product, which drives product prices down for featured Group Buy items. Everyone who purchased the Group Buy Item will pay the final lowest price. For example, a member may purchase an item for $100, share the information on Facebook encouraging others to buy the same product, and two days later find out that customer demand pushed the price down to $50. That would result in the original purchasing member only paying the end price of $50.

"Our team identified a significant hole in the explosive flash sale marketplace, realizing the customer experience was not interactive, community-driven or personalized," said Braden Richter, CEO of LuxeYard. "We empower consumers with our Concierge Buying concept, shifting the sourcing of goods to the consumer. LuxeYard is combining the best of a flash sale with a unique e-commerce platform and an engaging interactive community."

LuxeYard also features these tools:


  • LuxeLife Trendsetters - A community of design professionals provides design curation and offers aesthetic insights, product recommendations and special events exclusively for LuxeYard members. Members may ask the community questions and receive product recommendations. Some of the founding LuxeLife Trendsetters include Nicky Hilton, Daniella Clarke, Faye Resnick, Bobby Berk, Amanda Rosbrook and Forbes Riley.

  • Room Planner - Allows consumers to enter room dimensions and/or upload a photo of the room in which they'd place a product they're considering, to get a sense for how the item fits with the current décor and layout before purchasing.

  • LuxePop - Allows members to shop at LuxePop stores from their own homes. LuxeYard says it offers members home furnishings and décor at up to 70% off standard retail prices. According to a press release from the company, LuxeYard does not hold inventory; manufacturers ship products directly to consumers.
Don't Want to Register?
No worries! You can shop the rest of LuxeYard.com without becoming a member.

Click here to shop
the rest of our Products!
Forgot your password?

Hey! You've been logged in for a while. Please sign in again before checking out. Thanks!

Set up your account now

LuxeYard will not share or sell your information. By joining you agree to our Terms Of Service and our daily email.

Already a member?  Sign in here

Please enter your email address below.

 |  Go Back

This website – http://www.luxeyard.com (the "Site") is being made available to you free-of-charge. The terms "you," "your," and "yours" refer to anyone accessing, viewing, browsing, visiting or using the Site. The terms “LuxeYard,” "Luxeyard.com," "we," "us," and "our" refer to LY Retail, LLC., dba LuxeYard.com together with its affiliates and subsidiaries. We reserve the right to change the nature of this relationship at any time and to revise these Terms and Conditions and/or any other term, provision, policy and/or process stated in this Site including policies set out in our Privacy Policy, Frequently Asked Questions (“FAQ”) and the Service, Payment and Shipping sections (the “Site Policies”) from time to time as we see fit. As such, you should check these Terms and Conditions and/or Site Policies periodically. Changes will not apply to any orders we have already accepted unless the law requires. If you violate any of the terms of these Terms and Conditions and/or Site Policies, you may have your access canceled and you may be permanently banned from accessing, viewing, browsing and using the Site. Your accessing, viewing, browsing and/or using the Site after we post changes to these Terms and Conditions and/or Site Policies constitutes your acceptance and agreement to those changes, whether or not you actually reviewed them. At the bottom of this page, we will notify you of the date these Terms and Conditions were last updated.

Please read the following Terms & Conditions before using this Site.  Entering the Site will constitute your acceptance of these Terms and Conditions. If you do not agree to abide by these terms, please do not enter and/or use the Site.

Changes To These Terms Of Use:

As we add new features and functionality to our Site, we may need to update or revise these Terms of Use.  We reserve the right to do so, at any time and without prior notice, by posting the revised version on our Site.  These changes will be effective as of the date we post the revised version on our Site.  Your use of our Site following any such change constitutes your agreement to be bound by the revised Terms of Use.  For this reason, it is important to review these Terms of Use regularly.

Site Access:

You may not download (other than page caching) or modify the Site or any portion of it without our express, prior written consent. This includes: a prohibition on any resale or commercial use of the Site or its Content; any collection and use of any product listings, descriptions, or prices; any derivative use or making adaptations of the Site or its Content (as that term is defined hereinbelow); any downloading or copying of account information for the benefit of another merchant; and any use of data mining, screen-scraping, robots, or similar data gathering and extraction tools. The Site or any portion of the Site may not be reproduced, duplicated, copied, sold, resold, visited, or otherwise exploited for any commercial purpose without our express, prior written consent. You may not frame or utilize framing techniques to enclose any trademark, logo, or other proprietary information (including images, text, page layout, or form) of LuxeYard or its associates without our express, prior written consent. You may not use any meta tags or any other "hidden text" utilizing our name or trademarks without our express, prior written consent.

Ownership Of Site And Content:

All right, title and interest in this Site, including, but not limited to all of the software and code that comprise and operate this Site, and all of the text, photographs, images, illustrations, graphics, audio, video and audio-video clips, URL’s, advertising copy and other materials provided through this Site (collectively, “Content”) are owned by us or by third parties who have licensed their Content to us.  This Site is protected under trademark, service mark, trade dress, copyright, patent, trade secret and other intellectual property laws.  In addition, the entire Content of this Site is a collective work under U.S. and international copyright laws and treaties, and we own the copyright in the selection, coordination, arrangement and enhancement of the Content of this Site. 

We hereby grant you a limited, revocable license to download and print copies of any portion of the Content of this Site to which you have properly gained access, but only for your company’s non-commercial, internal business use if you are accessing this Site on behalf of your company or for your own personal, non-commercial use, and only if you do not remove, modify or obscure any copyright, trademark, or other proprietary notices from the Content you download.  The foregoing license is subject to these Terms of Use and does not include the right to use any data mining, robots or similar data gathering or extraction methods.  This license is revocable at any time without notice and with or without cause.  You may not and you may not permit others to copy, distribute, perform or display publicly, prepare derivative works based on, broadcast, exploit or use any part of the Content on this Site except as expressly provided in these Terms of Use without our prior written permission.  Nothing in these Terms of Use shall be construed as transferring any right, title or interest in this Site or its Content to you or anyone else, except the limited license to use this Site and its Content on the terms expressly set forth herein. 

Feedback and Other Submissions:

The comments, feedback, suggestions, ideas, recipes, artwork and other information or materials you provide to us when you use our Site or respond to solicitations on our Site (collectively, “Submissions”) shall be our sole and exclusive property.  We shall exclusively own all rights, title and interests, known or hereafter existing, in your Submissions in any and all media now known or hereafter devised in perpetuity throughout the universe.  Without limiting the generality of the foregoing, we shall have right (but not the obligation) to reduce to practice, exploit, make, use, copy, disclose, display or perform publicly, distribute, improve and modify any Submissions you submit to us for any purpose whatsoever, without restriction and without compensating you in any way.  We shall have no obligation to treat your Submissions as confidential.  You acknowledge that we have many resources, internal and external and may have independently developed or may independently develop information, ideas or materials that are identical or similar to your Submissions.  You are responsible for the lawfulness and appropriateness of all Submissions you submit through our Site.

By providing Submissions to us, you are agreeing to these terms; representing and warranting to us that your Submissions are your original work free and clear from any and all encumbrances and/or restrictions of any nature whatsoever; and assigning to us all worldwide rights, title and interests in your Submissions, including all copyrights and other intellectual property rights. 

Permission to Use:

Our trademarks and logos are important assets to our company and represent brand quality and consistency. For that reason we have a process that will review your request to ensure our trademarks, trade dress and logos are being used properly.  You may not use any of the trademarks displayed on our Site without the prior express written permission of LuxeYard, LLC or the trademark owner.  We appreciate your request to use our trademarks, logos, or photos for educational and other purposes.  If you do not hear from a LuxeYard representative within thirty (30) days of submission of your request, we are not able to approve your request. 

User Content:

We may now or in the future permit users to post, upload, display, publish, distribute, transmit through, broadcast or otherwise make available on the Site (collectively “Submit”) messages, text, illustrations, files, images, graphics, photos, comments, sounds, music, video, information, content and or other materials (“User Content”). 

Rules Governing User Content:

The following additional terms and conditions apply when you post comments or other Content on our Site (“User Content”). 

You may not:

  1. post any User Content that is protected by copyright, trademark, privacy or publicity rights, trade secret rights, confidentiality rights, contract rights, or other rights without the express permission of the owner of the respective right; and you are solely liable for any damage resulting from your failure to obtain such permission or from any other harm resulting from User Content you submit;
  2. post any User Content that is harmful; hateful; threatening; abusive; harassing; defamatory or libelous (or trade libel) ; sexually explicit, vulgar, lewd, obscene, or pornographic; offensive; inappropriate; or inflammatory;
  3. post any User Content that you know (or reasonably should know) is false, deceptive or misleading;
  4. post any User Content that contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software or hardware or telecommunications equipment;
  5. post any private information about another person, including addresses, phone numbers, email addresses, and so on; impersonate any person or entity, or falsely state or otherwise misrepresent yourself, your age, or your affiliation with any person or entity;
  6. use the Site in a manner that violates any laws or regulations;
  7. use the Site to solicit money, goods or services for private gain;
  8. use the Site to solicit money, goods or services for any charitable purposes;
  9. use the Site to promote political views or candidates;
  10. use the Site to advertise any goods or services or to solicit the purchase or sale of any products or services;
  11. use the Site to transmit chain letters or junk email;
  12. use the Site to further or promote any criminal or illegal activity or to provide instructional information about illegal activities;
  13. use the Site in a manner that interferes with, disables, disrupts, impairs, or creates an undue burden on the networks or services that support the Site;
  14. use the Site to harvest or collect email addresses or other contact information of other Users by electronic or other means for the purposes of sending unsolicited emails or other unsolicited communications;
  15. use the Site in a manner that, in our sole discretion restricts or inhibits any other user from using or enjoying the Site;
  16. use the Site in a manner that suggests an association with our Company or any of our subsidiaries, affiliates, employees, products or brands;
  17. use this Site in anyway that violates these Terms of use. 

Right to Monitor and Remove User Content:

You understand that we have the right (but not the obligation) to monitor User Content and the right (but not the obligation), in its sole discretion, to remove any User Content that violates these Terms of Use or for any other reason.

Ownership of User Content:

The User Content you provide to us shall be and remain exclusively our property.  We shall exclusively own all rights, title and interests, known or hereafter existing, in your User Content in any and all media now known or hereafter devised in perpetuity throughout the universe. Without limiting the generality of the foregoing, we shall have right (but not the obligation) to reduce to practice, exploit, make, use, copy, disclose, display or perform publicly, distribute, improve and modify any User Content you submit to us for any purpose whatsoever, without restriction and without compensating you in any way.  We shall have no obligation to treat your User Content as confidential.  By providing User Content to us, you are agreeing to these terms; representing and warranting to us that the User Content you provide is your original work; and assigning to us all worldwide rights, title and interests in your Submissions, including all copyrights and other intellectual property rights.  We are free to use any ideas, concepts, know-how or techniques contained in any User Content you submit without any remuneration or obligation to you and for any purposes whatsoever including, without limitation, developing, manufacturing and marketing products and/or services using such User Content. 

Third-Party Content:

Some of the articles, columns, information, and other materials available through our Site are provided to us by third parties (other than visitors to our Site).  Wherever practical, in our opinion, the source of these third-party materials is identified.  These third-party materials are provided for your interest and convenience only.  We do not endorse these materials or the third parties who supply them to us, nor are we responsible, warrant, or represent that these materials are current, accurate, complete or reliable.  The opinions expressed in these materials are strictly those of the authors and do not necessary reflect our views or opinions.  If there is a dispute between persons accessing the website or between persons accessing the website and any third party, you understand and agree that we are under no obligation to become involved.  If there is such a dispute, you hereby release LuxeYard and its officers, directors, employees, partners, successors, agents, affiliates, subsidiaries and their related companies from claims, demands, and damages of every kind or nature arising out of, relating to, or in anyway connected with such dispute. 

Mobile:

The website may include certain features and services that may be available via your mobile phone, including, without limitation:  (a) the ability to upload to the website via your mobile phone, (b) the ability to receive and reply to messages and to send content and messages using text messaging, and (c) the ability to access the website from your mobile phone (collectively “Mobile Services”).  We typically do not charge for Mobile Services.  Your carrier’s normal messaging, data and other rates and fees will, however, still apply.  Your carrier may prohibit or restrict certain Mobile Services and certain Mobile Services may be incompatible with your carrier or mobile device.  You should check with your carrier to find out what plans are available and how much they cost.  All charges are billed by and payable to your mobile service provider.  By using the Mobile Services you agree that we may communicate with you regarding the website and our partners by SMS, MMS, text message or other electronic means to your mobile device and that certain information about your usage of the Mobile Services will be communicated to us. 

Upon submission of your phone number to obtain Mobile Services, you will receive an SMS text message requiring confirmation response from your mobile phone or device.  Your text message confirmation response will constitute an agreement to comply with the terms and conditions.  Text “STOP” from your mobile phone and we will unsubscribe you from our SMS text messaging service.  You will receive an OPT-OUT confirmation message and will not receive any additional messages until you re-register on our website or you initiate additional text requests.  From your mobile phone, you may request additional information at any time by texting HELP.

You agree that in connection with the Mobile Services for which you are registered for, we may send communications to your mobile device regarding us or other parties.  Further, we may collect information related to your use of the Mobile Services.  If you have registered for Mobile Services, you agree to notify us of any changes to your mobile number and update your account(s) on the website to reflect this change.  You also agree that the cell phone number you enter is registered in your name and that you will not initiate messages or messaging to the cell phone of any other person or entity. 

Agent to Receive Notification of Claimed Infringement:

We do not knowingly violate or permit others to violate the copyrights of others.  It is your responsibility to make sure that you do not post User Content that violates the copyrights of others.  We reserve the right to deny you access to this Site if you post or transmit infringing Content on or through the Site.  Please notify our Copyright Agent immediately if you have reason to believe any part of the Content of this Site or any other Site infringes the copyrights of others.  Before doing so, you may want to review the U.S. Copyright Office’s Circular on the copyrightability of recipes available at http://www.copyright.gov/fls/fl122.html.

The website may contain links to other websites maintained by third parties.  We do not operate or control, in any respect, or necessarily endorse the content found on these third-party websites.  You assume sole responsibility for your use of third party links.  We are not responsible for any content posted on third party websites or are not liable to you for any loss or damage of any sort incurred as a result of your dealing with any third party or their website(s).

Notice of Claim of Copyright Infringement:

If you are the copyright owner or are authorized to act on behalf of the copyright owner, please notify our Copyright Agent immediately of any claim of copyright infringement.  When we receive your notice of claimed infringement, in the form described below, we will remove or disable access to materials that are claimed to be infringing (or the subject of infringing activity) provided that said material is not protected under the Digital Millennium Copyright Act.  Your notice must be in writing and must include the following:

  1. a description of the copyrighted work you believe has been infringed (or if you believe multiple copyrighted works have been infringed, a representative list);
  2. a description of the material you believe is infringing or the subject of infringing activity, together with enough information to permit us to locate the material;
  3. enough information to permit us to contact you, such as, your name, address, telephone number and, if available, e-mail address;
  4. a statement that you have a good faith belief that the allegedly infringing use of the material was not authorized by the owner of the exclusive right that is allegedly infringed (the “copyright owner”), an agent for the copyright owner, or by law;
  5. a statement that all of the information you have provided is accurate; and
  6. a statement, made under penalty of perjury, that you are the copyright owner or are authorized to act on behalf of the copyright owner.

Your notice must be signed (physically or electronically) and must be addressed as follows:

LY Retail, LLC. 4550 Post Oak Place, Suite 210 Houston, Texas 77027 Attention: Legal Department E-mail:info@luxeyard.com

You may not use any of the trademarks displayed on our Site without the prior express written permission of the trademark owner. 

Disclaimer Of Warranties/Limitation Of Liability:

Please note that many manufacturers offer separate warranties on their products. For more information, please refer to any warranty tags that come with your particular item.

The basic warranties are void if the merchandise suffers damage caused by abuse, negligence or accident, has been relocated, repaired or tampered with, was sold "as is", or is used for commercial purposes. We do not guarantee fabrics against wear, fading, color fastness or any damage caused by cleaning processes.

The Site is provided on an "AS IS," "as available" basis. Neither LuxeYard.com, nor its Associates warrant that use of the Site will be uninterrupted or error-free. Neither LuxeYard.com, nor its Associates warrant the accuracy, integrity, or completeness of the Content provided on the Site, or the products or services offered for sale on the Site. Further, LuxeYard.com makes no representation that Content provided on the Site is applicable or appropriate for use in locations outside of the United States. LuxeYard.com specifically disclaims warranties of any kind, whether expressed or implied, including but not limited to warranties of title, implied warranties of merchantability or warranties of fitness for a particular purpose. No oral advice or written information given by LuxeYard.com or its Associates shall create a warranty or that you relied on the LuxeYard advice to purchase your item.   You expressly agree that your access to, viewing of, browsing, visiting or use of the Site is at your sole risk.

This is a comprehensive limitation of liability that applies to all losses and damages of any kind whatsoever whether direct, indirect, general, special, consequential, incidental, exemplary or otherwise, including, without limitation, loss of data, income or profits), whether the claim is based on contract, tort (including negligence), strict liability or any other legal theory that result from the use of or inability to use the Site, including but not limited to reliance by a user on any information obtained at the Site, or that result from mistakes, omissions, interruptions, deletion of files or e-mail, errors, defects, viruses, delays in operation or transmission, or any failure of performance, whether or not resulting from acts of God, communications failure, theft, destruction or unauthorized access to LuxeYard.com records, programs or services and under no circumstances whatsoever shall LuxeYard.com or its Associates be liable for any losses, claims and/or damages arising under the foregoing theories.  The foregoing limitation of liability shall apply whether in an action at law, including but not limited to contract, negligence, or other tortious action; or an action in equity, even if an authorized representative of LuxeYard.com has been advised of or should have knowledge of the possibility of such damages. You hereby acknowledge that this paragraph shall apply to all Content, merchandise and services available through the Site.

Some jurisdictions do not allow the exclusion liability for certain types of damages. Accordingly, some of the foregoing limitations of liability may not apply to you.  Also, in such jurisdictions liability is limited to the fullest extent permitted by law.

If any part of this limitation on liability is found to be invalid or unenforceable for any reason, then our and our affiliates’ aggregate liability (including the liability of any other person or entity whose liability would otherwise have been limited) for liabilities that otherwise would have been limited shall not exceed the amount, if any, of any amounts paid by you to us or the applicable affiliate in connection with the applicable product or service, or if you have paid no such amounts, $10.00 USD.

Although we take steps to ensure the accuracy and completeness of product and third-party service descriptions posted on the Site, please refer to the manufacturer or Associates for details.

The products on our Site are intended for personal, not commercial or business use, unless otherwise indicated. As such, you assume the risk when purchasing products for a commercial or business use or application.

Use of This Site Outside the United States of America:

This Site is intended for use by individuals who reside within the United States and has been designed to comply with United States law.  We do not represent that this Site or the Content, products, or services made available through this Site are appropriate for locations outside the United States, nor that this Site or the Content, products or services made available through this Site complies with the laws of any other country.  If you access this Site from locations outside the United States, you are responsible for complying with all applicable local laws. 

Interpretation:

As used in these Terms of Use, the term “including” means “including, but not limited to.”

Waiver:

Our failure at any time to require performance of any provision of these Terms of Use or to exercise any right provided for herein shall not be deemed a waiver of such provision or such right.  All waivers must be in writing.  Unless the written waiver contains an express statement to the contrary, no waiver by any of us of any breach of any provision of these Terms of Use or of any right provided for herein shall be construed as a waiver of any continuing or succeeding breach of such provision, a waiver of the provision itself, or a waiver of any right under these Terms of Use.

Severability:

If any provision of these Terms of Use is held by a court of competent jurisdiction to be contrary to law, such provision shall be changed and interpreted so as to best accomplish the objectives of the original provision to the fullest extent allowed by law and the remaining provisions of these Terms of Use shall remain in full force and effect.

Disputes, Governing Law, Jurisdiction and Venue:

Our headquarters are located in Los Angeles, CA, USA.  You agree that: (i) any and all disputes, claims and causes of action arising out of or connected with this Terms of Use and/or Site Policies shall be resolved individually, without resort to any form of class action; (ii) any and all disputes, claims and causes of action arising out of or connected with this Terms of Use and/or Site Policies, shall be shall be resolved by submission to a final and binding arbitration to be held in Los Angeles County, California before a single arbitrator in accordance with California Code of Civil Procedure §§ 1280 et seq.  For purposes of venue the parties agree that the arbitration shall take place in Los Angeles, California.  The arbitrator shall be selected by mutual agreement of the parties or, if the parties cannot agree, then by striking from a list of arbitrators supplied by the American Arbitration Association or JAMS/Endispute.  The arbitration shall be a confidential proceeding, closed to the general public and will use and implement the Federal Rules of Evidence with respect to the entire arbitration process .  The arbitrator shall issue a written opinion stating the essential findings and conclusions upon which the arbitrator’s award is based.  The parties will share equally in payment of the arbitrator’s fees and arbitration expenses and any other costs unique to the arbitration hearing (recognizing that each side bears its own deposition, witness, expert and attorneys’ fees and other expenses to the same extent as if the matter were being heard in court); (iii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with using the Terms of Use and/or Site Policies, but in no event attorneys' fees; and (iv) under no circumstances will You be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental and consequential damages and any other damages whatsoever other than for actual out-of-pocket expenses and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms of Use or any other term, provision, policy and/or process stated in this Site, or the rights and obligations in connection with these Terms of Use and/or Site Policies, shall be governed by and construed in accordance with the laws of the State of California without giving effect to any choice of law or conflict of law rules (whether of the State of California or any other jurisdiction) which would cause the application of the laws of any jurisdiction other than the State of California and venue in any court of appropriate jurisdiction in Los Angeles County, California.  The invalidity or unenforceability of any provision of these rules shall not affect the validity or enforceability of any other provision. You hereby irrevocably consent and submit to the personal jurisdiction of said courts for all such purposes.  Notwithstanding the foregoing, in the event that any individual alleged claim and/or damage is Two Thousand Five Hundred Dollars ($2,500) or less then your sole remedy shall be via State of California Small Claims Court at the Airport Court House located in the West District for County of Los Angeles, CA.

Privacy Policy:

You may view our Privacy Policy here.

Entire Agreement:

These Terms of Use and Site Policies contain the entire understanding and agreement between you and us and supersede all previous communications, negotiations and agreements, whether oral, written, or electronic between you and us with respect to the subject matter of these Terms of Use and Site Policies.

Last Updated: Aug 05, 2013
Go Back